Tanishq, Florida Mall, Orlando, FL

Tanishq, India’s most celebrated jewelry brand, is synonymous with elegance, craftsmanship, and emotional storytelling through design. For its new store at the Florida Mall in Orlando, Tanishq approached IKIO to design a space where lighting could define luxury bringing out the craftsmanship of each jewelry piece while ensuring customers experienced comfort and visual harmony throughout the store. The project came with specific lighting requirements including defined foot-candle levels over the display counters and across the general space to ensure the right visual balance between product focus and store ambience.

Each lighting element with beam angle, lumen output, and reflection was precisely engineered to control how the light behaves across surfaces and showcases. This allowed high-foot-candle zones to accentuate the brilliance of diamonds and gemstones, while softer layers maintained warmth and comfort throughout space. 

Key Strategies Implemented 

1. End-to-End Custom Lighting Solutions 

Specified high-performance luminaires were selected to align with Tanishq’s architectural layout and visual standards. Through rapid prototyping and fixture customization, the lighting achieved the perfect balance between technical precision and emotional appeal.

High-CRI and TM-30 compliant luminaires, including Nova Downlights and J-Box Downlights, ensured that each piece of gold, diamond, or gemstone appeared pompous, vivid, and true to its material essence. 

Strict control over Correlated Color Temperature (CCT) and LED binning was maintained. This created a unified brand atmosphere, eliminating visual distractions and reinforcing a cohesive, luxurious environment throughout the venue. 

2. Foot-Candle Precision and Light Behavior 

The lighting design was executed with precise foot-candle calibration, ensuring each area of the store performed exactly as intended. Over the display counters, illumination averaged ~2,500–2,800 lux (230–260 foot-candles), delivering crisp visibility and highlighting every jewelry detail with clarity and brilliance. In contrast, general areas maintained around ~500–600 lux (45–55 foot-candles) to create a soft, inviting ambience that complements the high-intensity display zones. 

Light behavior was a key focus throughout the store. Beam angles were optimized to control spill, reflections were minimized to prevent glare, and the overall color rendering was fine-tuned to keep golds warm and diamonds radiant. Our engineering team refined the photometric layout over seven to eight iterations, testing light levels, fixture orientation, and reflection response until the desired balance between visual comfort and product focus was achieved.

3. Layered Illumination and Flexibility 

A sophisticated multi-level lighting approach was implemented, covering ambient, accent, and feature zones. Integrated High-Output Strip Lights with dimmable 24V drivers provide subtle architectural definition and contouring.

This setup enabled seamless scene control through the track network, offering flexibility for quick store refreshes, new collection launches, and day-to-night transitions all without architectural modification.

Results and Impact 

The lighting upgrade transformed the Florida Mall Tanishq store into a landmark of immersive luxury retail: 

• The product's appeal was dramatically heightened; jewelry pieces received intensified clarity, color fidelity, and exquisite brilliance, engaging shoppers immediately upon approach. 

• Better customer engagement reported as visitors explored the jewelry under lighting conditions that revealed every detail as if in natural daylight. 

• The store ambiance elevated through precise layering and warmth. It encouraged a relaxed shopping mood, positively influencing customer perception, and purchase intent.

The project turned the store into an example, where light serves as both a functional and emotional bridge between brand and buyer. 

Testimonial 

"We wanted a design that could bring out the brilliance of every piece while maintaining warmth and elegance. IKIO’s team delivered this vision end-to-end—from concept to on-site calibration. The outcome feels premium, immersive, and truly Tanishq." 

– Project Manager, Tanishq